Monday, December 13, 2010

Pretzels Anyone?

Auntie Anne’s Supports First Book

In October, Auntie Anne’s Pretzels launched a month long fundraising campaign to benefit First Book.  The campaign offered Auntie Anne's customers the opportunity to donate $1 to First Book in exchange for a bookmark - a keepsake that included a tear-off coupon for $1 off the next purchase.  Thanks to the tremendous support from franchisees and customers all across the country, Auntie Anne’s raised more than $20,000 for First Book.  A number of other franchise owners also raised funds through the use of coin canisters, personal donations and local events. 

To celebrate the success of the Bookmark campaign, Auntie Anne’s will host an event in their hometown of Lancaster, Pennsylvania on December 8th.  Children from the Boys and Girls Club of Lancaster will learn the history of the pretzel and the art of pretzel rolling from Auntie Anne’s employee volunteers.  Auntie Anne’s employees will distribute brand new books to participating children as part of a larger donation to each of the Boys and Girls Club of Lancaster’s three area locations.

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