One of my pet peeves is celebrity authors. Now, I'm sure there are some great people out there that actually like to write for children and have something worthwhile to say. They are the exceptions to this rule. (I'm speaking to you Jamie Lee Curtis!)
Most of the celebrity author books I read are... just lacking. Some people think that as long as people are reading, and as long as the name on the cover increases book sales, then it's all good.
I disagree. That's why this organization is a good one to keep an eye on.