My husband sent me this on facebook. The man really gets me.
It reminds me of my brother. He always would be so careful reading any book he bought because he didn't want to break the spine. I used the same idea when I was a teacher. I would hold my hardcover books so gently when reading aloud, take off book jackets by sliding them off and putting them in front of me before reading to the kids. I would never explain why but they always noticed that I was handling my books respectfully and I would see them doing it too.