Tuesday, March 5, 2013

Don't Dumb Down Dad's

There was a recent article in a local newspaper that grabbed the attention of my husband.  This is one of his pet peeves.  He hates the "Doofus Dad" stereotype.  


Some of my favorite excerpts are:

"It's not hard to find. If you watch TV, then you've most likely witnessed the portrayal of the modern-day husband and father as lazy, incompetent and stupid. Just these three characteristics are sure to bring to mind one commercial or sitcom that personifies this type of man."
The doofus dad stereotype isn't new. There's Fred Flinstone, Dagwood Bumstead and even Charlie Brown's monotone parents. But according to Tierny, the consistency of these new portrayals has slowly created a new norm opposed to what being a father used to mean."



"Where did we fathers go wrong? We spend twice as much time with our kids as we did two decades ago, but on television we're oblivious ('Jimmy Neutron'), troubled ('The Sopranos'), deranged ('Malcolm in the Middle') and generally incompetent ('Everybody Loves Raymond'). Even if Dad has a good job, like the star of 'Home Improvement,' at home he's forever making messes that must be straightened out by Mom."

"While dads in 'Leave It to Beaver' and 'The Donna Reed Show' had flaws, they were close to what was then thought of as 'perfect,' part of an idealized white American family," Bob Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University, told CNN. "Later, shows such as 'The Cosby Show,' 'Family Ties,' 'Growing Pains' and 'Full House' showcased caring dads of a new generation.
"But by the late 1980s, more shows wanted to distance themselves from the 'corny, syrupy stuff' — and in stepped shows such as 'Married With Children' and 'The Simpsons.'"
And that's just to mention a few examples within the sit-com sphere. Commercials have also created their own standard for men.
"Ad after ad makes doltish Dad the butt of all jokes,"wrote Seth Stevenson with Slate Magazine. "He’s outwitted by his children. He’s the target of condescending eye rolls from his wife. He’s a dumb, incompetent, sometimes even selfish oaf — but his family loves him anyway."


For example, a Huggies diapers commercial which aired early last year stated, "To prove Huggies can handle just about anything, we put them to the toughest test imaginable: dads, alone with their babies, in one house, for five days."
The assumption that dads can't take care of their own children was offensive to one man in particular. Chris Routley of Breinigsville, Penn., is a stay-at-home dad who decided to take action. After viewing the Huggies commercial, Routley put together a petition on Change.org. In his statement, Routley wrote, "Why not find a way to celebrate dads in a way that doesn't minimize, stereotype and judge us as — at best — well-meaning but second-class parents?"
In March 2012, Routley received more than 1,000 signatures on the petition. Huggies contacted Routley promising to remove the ad and to create a new ad that showed caring, competent fathers. CNN reported the new commercial slogan produced by Huggies which stated: "To prove Huggies wipes can handle anything, we asked real dads to put them to the test, with their own babies, on spaghetti night."

Matt Campbell, an administrator for Mensactivism.org, expressed his own concerns about the consequences of such media content.
"Negative general portrayals of fathers/husbands/men in TV commercials and sit-coms contributes to a decrease in men wanting to assume those roles in society, and creates the impression among others that men need not assume such roles anyways, that such simply aren't important."

"Men have always made fun of themselves," said New York Times best-selling author and social philosopher Michael Gurian. "The kind of things that are done with men in the media would never be done with women, and that's just sort of a given. But men don't mind. They live by joking and putting each other down and lifting each other up. But the negative is that they can only be OK if the rest of society has a basic understanding and respect for boys and men."
Kelly believes that the problem is larger than merely what is shown in the media, but how we act within our own home.
"I think we as a culture have a blind spot when it comes to the role of men in families — men and women both," Kelly said. "I don't believe it's a manner of injustice or anyone being victimized, I think it's habit. The habit is that men are of secondary importance in the life of a family. Therefore we all kind of expect men to be secondary. And it's not surprising that attitude plays itself out in many ways in our culture: in media portrayals and in the habits we have as families."
"They're kind of stupid and they're not needed," Gurian said regarding fathers in the media. "So the message to the young people is that males are not needed, or Dad is not needed. That's dangerous because it's going to set up guys who will not take care of their kids, and kids who will not respect or understand the males and women who will say, 'Ah, they're not needed anyway.'"

The recent article is found HERE with the original article from the New York Times found HERE


Sorry for the long excerpts, but you can see why I did.  This topic is so true and so disturbing.  I've noticed that with commercials for cleaning products, they only show women and they always show her wedding ring.  Don't Dad's do dishes?

What do you think?  Do the portrayals of the father figure in the media bother you like it bothers my husband and I?


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